Leonard v Pepsico, Inc Wikipedia

PepsiCo announces that its snacks and drinks will be made with renewable electricity in the U.S. by the end of 2020. The acquisition of CytoSport, a leading provider of protein products including Muscle Milk, EVOLVE and CytoMilk, further differentiates PepsiCo’s portfolio of options. In 1972, Pepsi becomes the first U.S. consumer product to be produced, marketed and sold in the Soviet Union. The Pioneer Foods acquisition is key to PepsiCo’s growth strategy across the entire African continent.

PepsiCo manufactures, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company (not to be confused with the Coca-Cola Company) and Frito-Lay, Inc. In November 2010, the Supreme Court of India invalidated a criminal complaint filed against PepsiCo India by the Kerala government, on the basis that the beverages did meet local standards at the time of the allegations. PepsiCo’s India unit received recognition on the basis of its water conservation and safety practices and corresponding results.

These critics have also expressed apprehension over the production volume of plastic packaging, which results in the emission of carbon dioxide. Beginning largely in 2006, PepsiCo began development of more efficient means of producing and distributing its products using less energy, while also placing a focus on emissions reduction. In a comparison of 2009 energy usage with recorded usage in 2006, the company’s per-unit use of energy was reduced by 16 percent in its beverage plants and 7 percent in snack plants.

In 2015, PepsiCo also introduced Stubborn Soda, a line of carbonated beverages without high fructose corn syrup. Public health advocates have suggested that there may be a link between the ingredient makeup of PepsiCo’s core snack and carbonated soft drink products and rising rates of health conditions such as obesity and diabetes. The company aligns with personal responsibility advocates, who assert that food and beverages with higher proportions of sugar or salt content are fit for consumption in moderation by individuals who also exercise on a regular basis. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually.

  • Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava.
  • This method uses enzymes to dissolve plastic very thoroughly and the final leftovers can be used to produce textiles.
  • PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase.
  • Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCo’s portfolio of billion-dollar brands, bringing the total to 22.
  • Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
  • Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.

The company invented the world’s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen’s hit song “Right Now” premiered on national television on January 31, pepsi wiki 1993, during Super Bowl XXVII. This advertisement was parodied by Saturday Night Live as Crystal Gravy. Full-sized sample bottles were distributed with the Sunday paper deliveries such as the Boston Globe in Massachusetts.

List of Pepsi variations

In 2008, the launch of Pepsi Throwback saw this logo make a brief return until it was replaced with a modified version of the 1971 logo a year later. In 2014 however, it was picked back up for the now renamed Pepsi-Cola Made with Real Sugar and has been in use there since. On April 13, 1992, Crystal Pepsi was launched in test markets of Dallas, Providence, Salt Lake City, and Colorado to a positive response. One month in test markets showed an unusually and unexpectedly strong launch due to product uniqueness and unprecedented consumer awareness. In Colorado, interviews of 100,000 customers further revealed demand for Diet Crystal Pepsi, which was launched there in October.

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Pepsi will hold a 39% stake in the joint venture as well as having exclusive rights to the brand in the USA. In February 2011, the company made its largest international acquisition by purchasing a two-thirds stake in Wimm-Bill-Dann Foods, a Russian food company that produces milk, yogurt, fruit juices, and dairy products. When it acquired the remaining 23% stake of Wimm-Bill-Dann Foods in October 2011, PepsiCo became the largest food and beverage company in Russia. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.

In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to “quench one’s thirst.” He does not appear in any other version or sequel. As the titular character, the player runs “on rails” , skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like “cocacolonization”, Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term “Pepsi-stroika” began appearing as a pun on “perestroika”, the reform policy of the Soviet Union under Mikhail Gorbachev.

June 2, 2014Pepsi launched a slightly modified logo on June 2, 2014, with the wordmark made slightly thicker. A 3D version of the 2008 globe begun being used in East Asia around this time. In 1996, PepsiCo began a promotional loyalty program, in which customers could earn Pepsi Points; these points could, in turn, be traded for physical items. A television commercial for the loyalty program displayed the commercial’s protagonist flying an McDonnell Douglas AV-8B Harrier II vertical take off jet aircraft to school, valued at $37.4 million at the time, which could be redeemed for 7,000,000 Pepsi Points.

PepsiCo key figures

Today, Quaker offers numerous products and choices including hot cereals, cold cereals, snack bars, rice snacks and more. Pepsi-Cola became the first company to introduce motorized vehicle delivery for soda-based https://1investing.in/ drinks in 1908. Modernization of the delivery mode from horse-drawn carts to motor vehicles was a huge step for the company. They initially intended the drink for people with digestion problems or stomachache.

It was renamed Pepsi-Cola in 1898, “Pepsi” because it was advertised to relieve dyspepsia and “Cola” referring to the cola flavor. Some have also suggested that “Pepsi” may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. A new logo similar to that of Project Blue was introduced worldwide in June 1997, a year before Pepsi’s centennial year began. It was at this point that the logo began to be referred to as the Pepsi Globe. From May to September 2018, this logo was temporarily brought back alongside the 1991 and 1971 logo for Pepsi’s music generations campaign.

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President Richard Nixon and Soviet Premier Nikita Khrushchev sipping Pepsi, PepsiCo executive Donald Kendall was able to capture the attention of the Soviet people and, in 1972, negotiate a cola monopoly in the USSR. Due to Soviet restrictions on transporting roubles abroad, PepsiCo struck a barter deal whereby Stolichnaya vodka would be exchanged for Pepsi syrup. This deal lasted until 1990, when the USSR and PepsiCo re-negotiated a US$3 billion deal to exchange syrup for vodka and a small fleet of decommissioned Soviet warships including 17 submarines, a frigate, a cruiser and a destroyer. This deal fell through before it could take place due to the fall of the Soviet Union and was renegotiated with the former nations of the USSR. The new trade deal included receiving cheese from Russia to supply its Pizza Hut locations and receiving double-hulled tankers from Ukraine.

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By late 1993, Crystal Pepsi was discontinued, and the final batches were delivered to retailers during the first few months of 1994. Several months later, Pepsi briefly released a reformulated citrus-cola hybrid called Crystal From Pepsi. Awarded to PepsiCo by His Royal Highness the Prince of Wales for demonstrating a commitment to, and driving momentum toward, the creation of genuinely sustainable markets. PepsiCo enters into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks.

pepsi wiki

After the sales team visited Chicago, Pepsi’s share in the city overtook that of Coke for the first time. In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets. These points could be earned through purchasing Pepsi products, with labels attached to the boxes of such products. To advertise the promotion, Pepsi released a series of television commercials; one of these commercials showcased a computer-generated Pepsi-branded AV-8 Harrier II, a Harrier jet manufactured by McDonnell Douglas. The commercial, which offered the jet for 7,000,000 Pepsi Points, caught the attention of John Leonard, a 21-year-old business student.


In 1972, Pepsi became the first US product to be marketed and sold in the former Soviet Union store shelves. The precedent was set in 1959 at Moscow trade exhibition where Nikita Khrushchev tested the soda and liked it. In 2009, Tropicana was the first brand in the U.S. to determine the carbon footprint of its orange juice product, as certified by the Carbon Trust, an outside auditor of carbon emissions. Also in 2009, PepsiCo began the test deployment of so-called “green vending machines”, which reduce energy usage by 15 percent in comparison to average models in use. It developed these machines in coordination with Greenpeace, which described the initiative as “transforming the industry in a way that is going to be more climate-friendly to a great degree.” On March 15, 2011, PepsiCo unveiled the world’s first plant-based PET bottle.

PepsiCo BeveragesNorth America

In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated under Delaware General Corporation Law and headquartered in Manhattan, New York. The company’s headquarters were relocated to the present location of Purchase, New York in 1970, and in 1986 PepsiCo was reincorporated in the state of North Carolina. After 39 years trading on the New York Stock Exchange, PepsiCo moved its shares to Nasdaq on December 20, 2017.

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