Digital innovations are the ways in which technology transforms existing products, services and systems. Examples include digital banking, e-commerce and smartphone apps. The need for new research is in the fields of information security, entrepreneurship and personal finance, which are being disrupted by technological innovations. Researchers can https://espresolutions.com/effective-advertising-management-reaching-your-target-audience ensure novelty in their research by conducting a literature review, considering alternative methodologies and comparing with prior studies in their area of interest. This can be an indicator of whether their research is innovative and possibly impactful.